I start by understanding the user, the business goal, the technical limits, and the wider system around the product. From there, I move through research, mapping, sketching, prototyping, visual development, and presentation. I try to make the final outcome clear, useful, and connected to real-world conditions.

I use AI as a support tool, not as a replacement for design thinking. It helps me organize research, test early visual directions, structure writing, compare strategy options, and move faster through early ideation. Final decisions still come from my own research, sketching, prototyping, technical logic, and design judgement.

I think about how a product enters the market, not only how it looks. At Humanity First, a national humanitarian non-profit, I led digital marketing and brand work that grew Facebook engagement by 126% and Instagram following by 19x, and I designed the on-site experience for an annual event of around 100,000 people. That background in Shopify, content strategy, branding, photography, videography, and editing helps me design around the full product experience: the object, the story, the visuals, the website, the customer journey, and the launch.

My work connects physical product design with service design, systems thinking, UX/UI, brand strategy, business models, and market positioning. I am interested in the full structure around a product: how it is researched, designed, presented, experienced, and brought into the world.

For systems and strategy, start with Takaya. For service design, start with Sherway Gardens. For brand, UX/UI, and business thinking, start with WishWell. For product and prototyping, start with Smart Toaster, Zcribe, and Smart Sentry.